The house style is
clearly in evidence
giving a strong
family likeness
across all
promotional
literature.
A specially designed
rack allows a good
display of leaflets.
The grid allows for full
bleed pictures or all
text as appropriate.
Approved national
campaign devices or
line images are used
in place of the
fleximark where
appropriate but the
strong house style is
retained.
48-sheet poster
campaigns can be
translated into a
station poster
format.
The fleximark,
strong left margin
and Joanna
typeface provides
the family likeness
across posters.
Appropriate
background
colours can
enhance and make
the posters more
eyecatching.
If agreed with both
parties, major
sponsor
acknowledgement
may appear at the
bottom of the print.
Text on leaflets may
be incorporated into
the house style
instead of or in
addition to
illustrations.
The fleximark looks
good on all aspects
of the business,
including the caravan
used for special
promotions in the
North East.
The fleximark and
house colours may be
used creatively for
special promotions
such as the banners
for the launch of the
new ScotRail Express
shuttle service.