Communications policy for information – a brief summary
Helvetica has been retained as the approved typeface for all informational print, particularly as the typeface is easy to read from a distance.
As a result of a programme of national research carried out on behalf of Regional Railways, certain fundamental customer requirements have been identified with regard to timetables; notes on every page, simple table styles, timetables looking like information rather than promotions, stapled booklets, inclusion of a route diagram and/or network map, black on white copy. All have been incorporated into the new format which is consistent throughout Regional Railways.
There are three pocket timetable formats: line of route, region guides and particular service guides such as ScotRail Express. The covers of all feature the strong family style. The inside format, as well as the covers, has been designed to reflect the customers’ requirements.
Line of route pocket timetables are the simplest of the formats. They generally carry information relating to one main route and its spurs. Region guides provide information relating to a group of lines in one area, while the ScotRail Express leaflets give details of all the 158 services in Scotland.
Network guides and route cards are also available and follow the same ‘family’ guidelines. The network guides cover coherent local networks such as the North West while, at the other end of the scale, route cards give the simplest information relating to journeys between two or three stations only.
There are two types of poster: corporate A-Z listings at all major stations, and line of route sheets posted at all the stations along the particular route. The line of route sheets have been designed to be consistent with the new format timetables. The heading ‘Train Times’ is white out of dark blue with the fleximark to the left. The Regional Railways or ScotRail logotype appears at the bottom, with other major sponsor’s mark if appropriate.
A specific ‘Useful Information’ poster has been designed to complement and be posted next to departure sheets. This features the heading in a dark blue band with the fleximark to the left and Regional Railways or ScotRail branding at the bottom. The information contained in these posters relates to either a specific line of route or can be tailored to specific stations and includes such subjects as local public transport and taxis, public telephone positions, Red Star parcel facilities and the address of the Transport User’s Consultative Committee.
Other information posters should follow corporate guidelines as detailed in the publication ‘Posters and Notices: A Dynamic New Approach’. This binder was originally distributed to all managers with a responsibility for the commissioning, production or positioning of such printed matter. Advice may be obtained from the Senior Creative Manager, CAS London.
The labels feature the fleximark, Regional Railways, ScotRail or ScotRail Express logotype, the destination and a list of calling points. Important factors such as short platforms or request stops can also be highlighted and coach identification added as necessary. Information sheets covering all permutations can be found in the Identity Management binder.
There is a format for single size (Double Royal) and double size (Quad Royal) map posters for use on stations. The heading is in white on a dark blue band with the fleximark on the left. Regional Railways or ScotRail branding, and a sponsor’s mark where appropriate, is featured at the bottom. The format has been specially designed to give the maximum area for map information. All map information is required to be in the standard style, contact Senior Advertising Manager, London for details.
There will also be a range of network maps for use within the standard frames on trains.
Contact the Design Manager for details.
The Identity Working Group on Print meets regularly to assess, approve and review the application of identity on print, ratify the use of national campaign devices and approve the design for line images. A list of the current members can be found in the Contacts pages at the back of this brochure.