The logotype may
be reproduced in
dark blue, dark
grey, black or white
when reversed out.
When the logotype
is produced in
negative form a
different artwork
must be used
which has been
adjusted to give
the same visual
weight when
reversed out.
ScotRail Express is
the only named
product which has
its own logotype.
The ‘fleximark’
linking device
used on all
aspects of the
business always
bleeds off to the
left or right.
Joanna is the
chosen promotional
typeface for
Regional Railways.
Helvetica is used
for information.