station signing – totems 20 June 202014 April 1992 by Regional Railways The BR symbol actsas a pictogram to tellthe traveller wherethe station is.Regional Railwaysbranding would notbe appropriate at thispoint. The totem mayacknowledge thecontribution of a PTEor approved majorsponsor. A specially designedplaque may be used to acknowledgefinancial support for aquality stationimprovement. Corporate signingusing Rail Alphabetand pictograms willcontinue to be used. The fleximark andhouse colour is usedon platform signs. InScotland the ScotRaillogotype is alsoapplied. The Negotiation Document on station signing illustrates what is and is not negotiable for sponsorship acknowledgement on stations A line image can beassociated withheritage signing topoint out interestingrailway features alongthe route. Shownhere is the Settle-Carlisle line image.