station signing – totems

BR totem

The BR symbol acts
as a pictogram to tell
the traveller where
the station is.
Regional Railways
branding would not
be appropriate at this
point.

PTE totem

The totem may
acknowledge the
contribution of a PTE
or approved major
sponsor.

A specially designed
plaque may be used
to acknowledge
financial support for a
quality station
improvement.

Regional Development Fund
Directional signage
Station name board - ScotRail

Corporate signing
using Rail Alphabet
and pictograms will
continue to be used.

The fleximark and
house colour is used
on platform signs. In
Scotland the ScotRail
logotype is also
applied.


The Negotiation
Document on station 
signing illustrates 
what is and is not 
negotiable for 
sponsorship 
acknowledgement on 
stations

A line image can be
associated with
heritage signing to
point out interesting
railway features along
the route. Shown
here is the Settle-
Carlisle line image.

1992 // TRANSDIFFUSION BROADCASTING SYSTEM