The house style is clearly in evidence giving a strong family likeness across all promotional literature. A specially designed rack allows a good display of leaflets.
The grid allows for full bleed pictures or all text as appropriate. Approved national campaign devices or line images are used in place of the fleximark where appropriate but the strong house style is retained.
48-sheet poster campaigns can be translated into a station poster format.
The fleximark, strong left margin and Joanna typeface provides the family likeness across posters. Appropriate background colours can enhance and make the posters more eyecatching.
If agreed with both parties, major sponsor acknowledgement may appear at the bottom of the print.
Text on leaflets may be incorporated into the house style instead of or in addition to illustrations.
The fleximark looks good on all aspects of the business, including the caravan used for special promotions in the North East.
The fleximark and house colours may be used creatively for special promotions such as the banners for the launch of the new ScotRail Express shuttle service.