The logotype may be reproduced in dark blue, dark grey, black or white when reversed out. When the logotype is produced in negative form a different artwork must be used which has been adjusted to give the same visual weight when reversed out.
ScotRail Express is the only named product which has its own logotype.
The ‘fleximark’ linking device used on all aspects of the business always bleeds off to the left or right.
Joanna is the chosen promotional typeface for Regional Railways. Helvetica is used for information.